Privacy Policy

1. Developer Information

This Privacy Policy applies to mobile games published by Sparkshift, including Arrow Puzzle Master. Sparkshift Hypercasual is the internal section focused on hypercasual game development. If you have questions about this Privacy Policy, you can contact us at info@sparkshift.in .

2. Games Covered by This Policy

This Privacy Policy applies to Sparkshift mobile games that link to or reference this page, including Arrow Puzzle Master. As Sparkshift publishes more games, additional titles may also rely on this same Privacy Policy if their data practices are materially similar.

3. Child-Directed Games

Sparkshift Hypercasual focuses on games for children. Arrow Puzzle Master is intended for child users and has been classified in Google Play Console within the Ages 5 & Under audience group. We design our child-directed games to minimize data collection and to avoid asking children to provide personal information directly inside gameplay.

Our games are generally designed to be playable without creating an account or submitting a name, email address, home address, phone number, or precise location through the game itself.

4. Technology and Service Providers We Use

Our games are built using the Unity engine. We also use Google Firebase and Google AdMob. Except for those services, we do not currently intend to use other third-party analytics, advertising, or monetization SDKs in the covered games.

We do not rely on Unity Ads, Unity Analytics, or other Unity cloud monetization services unless a specific game or this policy is later updated to state otherwise.

5. Information We May Collect

Depending on the exact Firebase and AdMob features enabled in a specific game release, Sparkshift and its service providers may process limited technical and usage information such as device information, app diagnostics, crash information, gameplay-related interactions, general region derived from IP address, app instance identifiers, and advertising-related technical identifiers.

Based on Google’s official Firebase documentation, Firebase services may process information such as Firebase installation IDs, crash traces, diagnostic data, and related technical information depending on which Firebase products are enabled.

Based on Google’s official Mobile Ads SDK guidance, AdMob may process IP address, user interaction information, diagnostic information, and device or account identifiers in connection with ad serving, fraud prevention, and related operations.

6. How We Use Information

Information may be used to operate Sparkshift games, improve gameplay, analyze stability and performance, fix bugs, prevent abuse, support future updates, and serve ads where advertising is enabled.

For example, Firebase may help us understand crashes and app stability, and AdMob may help us display and manage ads in the game.

7. Advertising and Child-Directed Treatment

If a covered game displays ads and is treated as child-directed, we intend to configure Google AdMob for child-directed treatment and family-compliant ad serving in supported releases.

According to Google’s official AdMob guidance, child-directed treatment is intended to disable interest-based advertising and remarketing for tagged ad requests. Google Play’s Families Policy also requires ads shown to children or users of unknown age to come from Families self-certified ads SDKs and to comply with families ad requirements.

Even where child-directed settings are used, advertising-related technical data may still be processed by Google or its partners for purposes such as ad delivery, fraud prevention, security, and policy compliance.

8. Data Sharing

We may share limited data with service providers or platform partners that help us operate, analyze, improve, secure, monetize, or distribute the games. This currently includes Google Firebase and Google AdMob.

Those providers may process information on our behalf or under their own applicable terms and policies to provide services such as crash reporting, infrastructure, diagnostics, and ad serving.

9. Data Retention and Deletion

Data is retained only for as long as reasonably necessary for the purposes described in this policy, including game operation, performance monitoring, legal compliance, and dispute resolution.

Based on Google’s published Firebase documentation, some Firebase installation-related data may remain until deletion is requested, after which removal from live and backup systems can take up to 180 days. Google also states that Firebase Crashlytics keeps crash traces and related identifiers for 90 days before removal begins.

If you have a privacy request, you may contact info@sparkshift.in .

10. Security

We take reasonable steps to protect information processed in connection with our games, but no method of transmission or storage is completely secure.

11. Your Choices and Requests

Depending on the game and the device platform, users or parents may be able to control certain privacy settings through device settings, advertising settings, or notices presented in the game.

Where required by applicable law, Sparkshift or its service providers may present privacy notices, consent choices, or privacy options within the game.

You may also contact us at info@sparkshift.in regarding privacy questions or requests.

12. Third-Party Policies

Google Firebase and Google AdMob are operated by Google and are also subject to Google’s own privacy and product terms. For additional information, please review Google’s published privacy materials and product documentation.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised effective date.